Roro Arinda Reswanti J. Pratama, S.E., MBA.
i'm Lecturer of Management specializing in marketing, with a particular interest in consumer behavior and digital marketing trends. She is actively engaged in academic teaching, research, and community service, with her research interests focusing on understanding consumer behavior, innovative marketing strategies, and empowering small and medium enterprises (SMEs) in the digital transformation era.
Doctoral of Management (2025 - Now)
Universitas Pendidikan Indonesia (UPI)
Master of Business Administration (2014 - 2016)
School of Business & Management, Institut Teknologi Bandung (SBM-ITB)
Bachelor of Economics (2009 - 2013)
Universitas Widyatama
2019 – Present
Assistant Professor (Lecturer), Langlangbuana University – Teaching Marketing Management and Decision Making Management in the Faculty of Economics and Business.
2017 – 2020
Lecturer (Non-permanent), Widyatama University – Courses taught: Operations Management, Statistics, Project Management.
2015
Intern – Supply Chain Process Improvement, PT Philips Indonesia – Developed and improved SOPs for supply chain processes including return, subcontracting, scrapping, cycle count, and stock take.
2014 – 2015
Financial Consultant, Elbrus Legging – Financial consulting and process improvement with SOP development.
2014 – 2015
Business Consultant, Business Clinic UMKM – Assisted SMEs in operational improvements, SOP development, and financial management.
“Strategy is not just for business, it’s for life"